MySales modules
Promotional PlanningCapabilities
AI-powered campaign planning that predicts uplift, quantifies cannibalization, and aligns stock — turning every promotion into a measurable outcome.
Established product accuracy at Drogas
Turnover increase at Chudo Market after deployment
Fresh write-off reduction at Blyzenko
One AI platform connects forecasting, replenishment, pricing, and promos - signals flow automatically between modules, so orders, prices, and campaigns stay in sync.
When promotions run every single day
For retailers where promos drive 80–90% of peak-season sales, predicting uplift accurately is existential. Manual planning with spreadsheets and historical averages leaves massive ROI on the table — and creates inventory chaos.
“While constructing our promotional plan, we make sure to run some promos any single day of the year. In high season promo sales share can reach up to 80-90% of total.”
Predict promotional uplift with 91% accuracy
Our AI models learn from thousands of historical campaigns, separating baseline demand from promotional uplift. The system accounts for mechanic type, discount depth, marketing support, and seasonality — delivering predictions that operations teams can trust.
“When creating a forecast for a promotion, many factors are taken into account, as well as the sales history of previous promotions, both for each product individually and for the entire group.”
See cross-category effects before they happen
Every promotion creates ripple effects — cannibalization of substitutes, halo lifts on complements, and post-promo demand dips. Our models quantify these effects before launch, preventing over-allocation and maximizing basket size.
“The accuracy of promo forecasts is at the level of 80%+, and regular at 90%+. We apply some safety stock management factors that allow us to slightly offset the effect in case MySales is wrong. We apply an increased coefficient on top products and on top stores.”
From intuition to measurable promo performance
Automated promo forecasting feeds directly into replenishment, ensuring stock is ready before campaigns launch and excess is avoided after they end. Post-campaign analytics turn every promotion into a learning opportunity.
“MySales technology helped us to increase the accuracy of forecasting for regular and promo sales; optimize inventory and minimize the impact of the human factor through maximum automation of processes.”
Measurable Results
Real customer outcomes, not benchmark claims.
Customer proof
Implementation Journey
Foundation
Historical promotion data ingestion and analysis. Uplift model training on your specific campaign history. Integration with forecasting and inventory systems.
Deployment
Predictive campaign modeling for live promotions. Cannibalization and halo effect quantification. Stock alignment automation for promo windows.
Optimization
Cross-category promotion coordination. Post-campaign analysis workflows. Continuous model improvement from campaign outcomes.
Data & Systems
ERP for inventory and financials, POS for real-time campaign tracking, marketing platforms for campaign management, and RESTful APIs for custom integrations.
Security & Compliance
SOC 2 Type II certified. GDPR compliant. Cloud-native deployment with audit trails and role-based access control.
Book a promo demo
We will show campaign simulation, uplift estimates, and stock alignment.
